TBWA subsidiary Flying Giraffe, Coleman Handoko, DDB Brainstorm, Crush Advertising are understood to be involved along with four other agencies.
PermataBank was formally established in 2002 when the Indonesian Bank Restructuring Agency merged five banks into one. The bank, one of the country's largest, has a network of 259 branches and 552 ATMs in 46 cities in Indonesia.
PermataBank concludes first round of pitching
JAKARTA - PermataBank has become the latest Indonesian banking giant to review its advertising arrangements, with eight agencies vying for the full-service account.
