Making this a bonding moment for parent and child is Unilever’s message with its Pepsodent brand. The commercial is shot in a soft and pastel lighting to create a heart-warming effect and follows a storyline of a child growing up and finally teaching her own child the habit.
Credits:
Project Teaching Habits
Client Unilever
Creative agency Lowe Worldwide, Thailand
Regional executive creative director Paul Grubb
Copywriter Chaya Kusuma
Agency producer Tin Viriyavat
Regional account director Christiana Melanie
Regional account executive Astari Prisila
Director Fernando Vallejo
Production companies Saville Productions, ChiliRed Productions
Executive producers Jaclyn Lee (Saville Productions), Stacee Lau (ChiliRed Production)
Director of photography Miquel Rosello
Editing company Finito
Editor Paul Makridis
Post production Oriental Post Bangkok
Exposure Television
