Black Eyed Peas frontman Will.i.am is paralleled with Bob Dylan, Gumby with Shrek, dance moves of the Blue Brothers and Jack Black… Every generation has its own uniqueness which carries over to the present in one form or another.
Credits:
Credits:
Project Refresh Anthem
Client Pepsi
Creative agency TBWAChiatDay, Los Angeles
Global director of media arts Lee Clow
Executive creative director Rob Schwartz
Creative directors Brett Craig, Joe Shands
Art director Bill Hornstein
Copywriters Brett Craig, Anthony DeCarolis, Eric Fahrenkopf
Director of broadcast Richard O’Neill
Agency executive producer Anh-Thu Le
Agency senior producer Mila Davis
Agency producer Rob Saxon
Production house MJZ
Director Dante Ariola
Executive producer Jeff Scruton
Producer Natalie Hill
Director of photography Chris Soos
Exposure Television, online
