The communication is based on the insight that when confronted with fear, one has only two choices - run away from the situation or face it. The TVC focuses on what lies beyond fear and how it can be constructively used as a stepping stone to success.
Credits:
Project Darr Ke Aagey Jeet Hai
Client Pepsico India
Creative agency JWT, Delhi
Executive creative director Soumitra Karnik
Creative director Rajiv Agrawal
Copywriter Rajiv Agrawal
Client servicing Hari Krishnan, Rajiv Vishwanathan
Director Marco Kalantari
Director of photography Jeb Chio
Music director Vicky Goswami
Producer Sunil Manchanda
Production house MAD
Exposure Television
