Simon Pearson, general manager marketing of The Peninsula Group, said the 'Room for all of you' campaign recognised the varied roles its guests had in the different dimensions of their life, and showed that all their needs could be fulfilled by the Peninsula hotels.
"We all wear a number of different hats, he said. "Company executive, parent, amateur athlete, life-of-the-party. And our guests seem to thrive on doing that much more in order to get the most enjoyment out of life."
The DDB-created campaign - running in major business, travel and lifestyle publications in the US, Europe and Asia - was shot by renowned Australian photographer Eryk Fitaj in several of the Peninsula group's hotels. They show a male and female guest in three different "roles", all surrounded by the luxury of The Peninsula. The woman is shown in her bathrobe, dressed for the office and in an evening gown, while the man is simultaneously a well-dressed executive, a man at leisure, and a father with a toddler on his knee.
