Pe returns to DDB in creative role

KUALA LUMPUR - DDB International Malaysia has appointed industry veteran Roger Pe as the agency's first executive creative director.

Pe (pictured) rejoins the network he left last July. He was ECD at Rapp Collins in the Philippines, following a stint running the creative department at DDB Philippines.

He told Media: "I want DDB International to be known as a hub for creative ideas and further boost our image as one of Malaysia's most effective agencies."

During a long career, he has won awards at numerous international shows including New York Festivals and the London International Advertising Awards.