Pe resurfaces at Bassac Orchid in Cambodia

PHNOM PENH - Independent agency network River Orchid Group has signed veteran creative Roger Pe (pictured) to lead the creative department of Bassac Orchid, its Cambodian operation, as ECD.

Pe replaces Paul Regan, who leaves the agency after a two-year spell.

The appointment marks the Filipino's eighth move between agencies in a career that spans more than two decades in the industry.

Latterly, Pe was ECD of Vietnamese independent Golden, after stints at agencies including DDB International (now Milk+Co) in Malaysia, DDB Philippines, McCann Erickson Indonesia and JWT Philippines.

River Orchid Group, which has offices in Thailand, Vietnam, Laos and Myanmar as well as Cambodia, was in merger talks with M&C Saatchi in May. However a deal did not materialise.