Developed by New Digital Noise, the campaign sees the use of a jumbo Nokia E65 interactive kiosk, enabling customers to trial the entertainment offering.
“By using interactive marketing methods to attract customers to answer a simple quiz by sending an SMS, they would have an incentive of winning a Nokia E60 mobile phone,” said New Digital Noise new media manager Keith Chow.
“By using interactive marketing methods to attract customers to answer a simple quiz by sending an SMS, they would have an incentive of winning a Nokia E60 mobile phone,” said New Digital Noise new media manager Keith Chow.
“Our client in return can get feedback and build a database to follow up with their potential customers.”
The promotion is supported by a range of POS executions, including posters, digital displays and the TVC.
