Three agencies took part in the pitch, including Maxus, the 10-year incumbent.
“While we appreciate the efforts of all three agencies, both Maxus and Mediawise came up with good strategic thinking along with innovative ideas. We are impressed by Mediawise as they demonstrate a thorough understanding of our mobile business though they are new to the brand. We are also impressed by the uncoventional ideas they shared with us” said Clara Sham, assistant VP for marketing communications at PCCW.
“While we appreciate the efforts of all three agencies, both Maxus and Mediawise came up with good strategic thinking along with innovative ideas. We are impressed by Mediawise as they demonstrate a thorough understanding of our mobile business though they are new to the brand. We are also impressed by the uncoventional ideas they shared with us” said Clara Sham, assistant VP for marketing communications at PCCW.
Contract Advertising remains the creative agency for PCCW’s mobile business.
Maxus remains to be the agency for the Netvigator, Fixed Line and Now TV services.
