The first phase started with a few mothers asking why their sons do not call from overseas - in rapper style. Then the sons, featuring American born Chinese MC Jin, come back with their side of the story about expensive phone bills. A full music video is rolled out as a wrap up for the campaign.
Credits:
Project 0060 everywhere
Client HKT Group Holdings
Creative agency Contract Advertising
Chief creative officer Charles Wong
Creative director Francis Lam
Copywriter Arthur Lam
Art directors Dennis Mak, Miriam Yip, Pat Tam
Agency producer Anthony Leung
Production house OGLE Production
Director Martin Chau
Exposure Online, in-store, viral
