PCCC | PCCC Expo Campaign | China

As a global partner of the Shanghai World Expo, Pacific Credit Card Center of Bank of Communications has rolled out its first marketing initiative, coinciding with the start of the one-year count down to the event.

by | 05/08/2009

PCCC is positing the brand as the global card for young adults; a card that grows with the consumer. The work by Leo Burnett aims to appeal to the mind-set of consumers wanting to control their own destinies.

Credits:
Project PCCC Expo Campaign

Client Bank of Communications
Creative agency Leo Burnett, Shanghai
Creative director David Xu
Associate creative director Yvonne Ye
Art directors David Xu, Zhuang Zi
Planner Shirley Zhou
Account service Paul Chan, Fenny Xu, Lily Zhang
Media agency Carat China
Production house Prestige Films
Director Xiao Wei Hong
Photographer Lester Lee
Offline editor Xiao Wei Hong
Online editor -Flycool
Retouch house ADI
Exposure Television, print, outdoor, in-store