Lim, who left Publicis after two years in 2007, joined BBDO Singapore for four months, and was part of the creative team that won the SingTel pitch.
In his new role, he will oversee the digital and mobile ad work of clients such as Singapore Tourism Board’s New York branch, Microsoft and Sony Pictures Entertainment’s AXN and Animax channels.
In his new role, he will oversee the digital and mobile ad work of clients such as Singapore Tourism Board’s New York branch, Microsoft and Sony Pictures Entertainment’s AXN and Animax channels.
“When Yong Hwee, the MD, approached me, I jumped at the chance. The agency has been around for eight years and it’s growing rapidly,” said Lim.
“Its clients are looking for more holistic approaches as well so I look forward to giving them greater power not just in above-the-line stuff, but in what they can do with digital and mobile advertising.”