Patriotism plays little role in brand choices
GUANGZHOU: Chinese youths in this southern city have a strong sense of patriotism to China, however, these feelings do not significantly influence how they purchase national and foreign brands, an Ogilvy & Mather study has found.
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features