PATA president & CEO, Peter de Jong, said: “It is critical that PATA leads by example and does everything possible to minimise the carbon emissions produced by this important and historic event to confront climate change.”
Green Globe is the leading international environmental benchmarking and certification
programme for the travel and tourism industry.
On April 29030, 2008, travel and tourism industry leaders will gather in Bangkok for the
inaugural PATA CEO Challenge. It will be the first time that decision-makers from all sectors
of Asia Pacific travel and tourism meet to discuss and agree to practical solutions to confront
climate change.
De Jong added: “EC3 and Green Globe are recognised as leaders in helping travel organisations develop sustainable business models. We are delighted to be partnering
with them on this event and in other areas of PATA’s strategic operations.”
“While this is new territory for us, we will be doing everything possible to reduce our emissions, as well as learn how we can improve our performance for future events.
PATA CEO Challenge announces plans to reduce carbon footprint
BANGKOK The Pacific Asia Travel Association (PATA) has signed a new agreement with EC3 Global, managers of the Green Globe brand, to help significantly reduce the carbon footprint of its landmark new event the PATA CEO Challenge: Confronting Climate Change.
