The company held a creative review for its Paseo tissue brand in Indonesia several weeks ago.
APP had originally called the review last year, but was hit by a setback when the shortlisted agencies pulled out in the final round.
Publicis and Lowe both withdrew from a final shoot-out because they objected to the company's environmental track record, leaving local shop Lemonade - which was eliminated in the first round, but was later invited back - as the sole contender.
APP had originally called the review last year, but was hit by a setback when the shortlisted agencies pulled out in the final round.
Publicis and Lowe both withdrew from a final shoot-out because they objected to the company's environmental track record, leaving local shop Lemonade - which was eliminated in the first round, but was later invited back - as the sole contender.
It is believed that the company took its advertising in-house after last year's complicated review. The company then aimed to raise its profile through the sponsorship of Indonesian Idol, one of the country's most popular shows.
In June last year APP shortlisted TBWA Santiago Mangada Puno and Publicis in the Philippines for its creative account after originally inviting five agencies to pitch.
