Creative Juice, Bates141 and Campaigns & Grey miss out on a brief to revitalise Paseo’s brand image in the Philippines, a market where it has not been advertising.
Meanwhile, Publicis is believed to be back in contention for the Paseo business in Indonesia following a "messy" pitch process marred by agency withdrawals and delays.
Lowe pulled out of the review because it objected to APP’s environmental track record, leaving only Publicis in the final round.
However, local agency Lemonade - which had been eliminated in an earlier round - was then reintroduced, which provoked Publicis to pull out and the process to stall.
Paseo Philippines pitch down to two
MANILA - Asia Pulp & Paper (APP) has whittled the shortlist for its Paseo brand in the Philippines down to two agencies, with TBWA\Santiago Mangada Puno and Publicis in a final round of pitching.
