APP held a creative pitch for Paseo last year, but two shortlisted agencies pulled out of the final round of the process. Publicis and Lowe both withdrew from a final shoot-out because they objected to the company's environmental track record, leaving local shop Lemonade - which was eliminated in the first round, but was later invited back - as the sole contender.
It is believed that the company took its advertising in-house after last year's complicated review. The company then aimed to raise its profile through the sponsorship of Indonesian Idol, one of the country's most popular shows.
In June last year APP shortlisted TBWA Santiago Mangada Puno and Publicis in the Philippines for its creative account after originally inviting five agencies to pitch.
