Eyeing the Far Eastern Economic Review's recent launch party-themed
after the magazine's eyecatching, new "Through Asia's Eyes" marketing
and advertising campaign-was even more fascinating through a camera
lens.
And the cocktail launch party, held at Hong Kong's JW Marriott Hotel on
April 13, 2000, attracted a staggering 280 guests.
Busily quaffing their drinks while deep in conversation, guests mingled
and snacked against a heady backdrop of the Far Eastern Economic
Review's exciting new look and feel.
Stepping on stage whilst flanked by two lavishly attired and
quintessentially Chinese, traditional operatic figures, Philip
Revzin-the Far Eastern Economic Review's Editor and Publisher-outlined
the impetus behind the re-launch.
"For 54 years, the Far Eastern Economic Review has been in the forefront
of covering Asia's story," said Mr Revzin, adding,
"Today, the region's political, economic and technological landscape is
evolving dramatically, and the Far Eastern Economic Review is evolving
to stay in the forefront of covering it".
So raise your glasses to a continued run of success for one of the
editorial mainstays of Asia!