Park to head Proximity Korea

SEOUL - BBDO Korea has named former KTF mhow's VP of marketing Robert Park as general manager, Proximity Korea.

Through his former role with KTF mhow’s, a leading mobile marketing company in Korea and a JV between KTF and Dentsu & Phoenix Communications, Park has gained experience in the digital and mobile spaces, and he has also worked with LG Ad and Cheil Communications.

He has been tasked with broadening Proximity’s Korea offering, and he will report to KW Lee, CEO BBDO Korea.