TSLA has been tasked with launching the group’s new global creative campaign that includes all through-the-line activity with digital activation and advocacy drives. The first work is expected to break in the third quarter of 2009, hitting Singapore, Japan, Hong Kong and China. It will include a global TVC, print, press and poster campaign.
Park Hotel Group is privately-held entity and owns and operates properties in Singapore, Hong Kong, China and Japan. It currently owns and manages eight hotels under two brands including the five-star Grand Park and four-star Grand Park.
Established originally in Hong Kong in 1961, the Group moved its headquarters to Singapore in 2005.
