Parames resigns from DY&R to set up consultancy

BANGKOK: Veteran ad man and current president of the Advertising Association of Thailand Parames Rachjaibun has left his post as president of Dentsu Young & Rubicam to start his own consulting company. Parames spent more than two decades working in the Thai ad industry, including two years each at Lintas, Leo Burnett and Bates, followed by 15 years for DY&R. Although Parames will continue as president of the association for at least another year, he said that after 22 years in the industry he wanted to strike out in a new direction. "Maybe it was about 20 years too long," he said. "The ad industry has the same problems year after year. I need to expand my field of vision." Looking back, Parames said the industry had changed significantly from its early days in advertising. "The market has matured a great deal over the years," he said. "Ad agencies are now much more focused on working as better partners, working more responsibly with their clients." Parames' new business, the Turnaround Consulting and Operation Group of Companies, will provide a broad range of business consulting and operational services to small and medium-sized companies which want to restructure or improve their business performance.

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