BANGKOK: Veteran ad man and current president of the Advertising
Association of Thailand Parames Rachjaibun has left his post as
president of Dentsu Young & Rubicam to start his own consulting
company.
Parames spent more than two decades working in the Thai ad industry,
including two years each at Lintas, Leo Burnett and Bates, followed by
15 years for DY&R.
Although Parames will continue as president of the association for at
least another year, he said that after 22 years in the industry he
wanted to strike out in a new direction.
"Maybe it was about 20 years too long," he said. "The ad industry has
the same problems year after year. I need to expand my field of
vision."
Looking back, Parames said the industry had changed significantly from
its early days in advertising. "The market has matured a great deal over
the years," he said. "Ad agencies are now much more focused on working
as better partners, working more responsibly with their clients."
Parames' new business, the Turnaround Consulting and Operation Group of
Companies, will provide a broad range of business consulting and
operational services to small and medium-sized companies which want to
restructure or improve their business performance.
