According to TUF editorial director Niall Donnelly, the agency impressed PMA with its approach during the recent Hong Kong Open.TUF will now handle global PR and media management duties for the Malaysian Open this month, the Indonesia Open, the Singapore Masters and the TCL Classic in Hainan, China, in March. All four events are co-sanctioned by the European and Asian Tours, and will give TUF a foothold in key markets across Asia-Pacific, according to Donnelly.
"This is hugely important for us, because it means we're expanding regionally and increasing our profile," he said.
TUF also handles the China Open tennis tournament in Shanghai, Hong Kong's Le Mans motorsport team, and the Hong Kong Tens rugby event, along with programme and pocket guide publishing for the Hong Kong Rugby Sevens.
Parallel expands partnership with Two Up Front PR
Hong Kong Open golf promoter Parallel Media Asia (PMA) has handed the global PR duties for four more tournaments to Hong Kong-based sports PR agency, Two Up Front (TUF).