Paprika wins race for StanChart Marathon

Paprika has been appointed as the creative agency for the Standard Chartered Singapore Marathon 2005 following a multi-agency review, marking the third consecutive year that it is handling the business. The agency is to roll out a print and online campaign in the next two weeks, followed by outdoor work as the December 4 event approaches. "This year it's more targeted at getting people who have run, to run again," explained Paprika GM and client service director Alastair Tan. OMD is charged with media buying and planning.