Paprika scoops theme park branding

Leisurequest has appointed local agency Paprika to handle brand communications for its two Singapore attractions, Escape Theme Park and Wild Wild Wet. According to senior marketing and sales manager Peggy Tan, the agency saw off competition from City Life Advertising, Threesixty Communications and LHM to secure the business, which was previously handled by Draft. "In the theme park business we need a very high profile and prominence otherwise people will forget about us," said Tan.