The Paprika Global-designed creative features a mahjong tile with the Chinese symbol for 'profit', accompanied by the tagline, 'Profit with Asia's stockbroker'.
"The objectives were to raise awareness and position Kim Eng as a premium brand in securities broking in Singapore," said Kewee Kho, VP, business development, Kim Eng Securities. "It also seeks to communicate our office network across the Asian region and the range of products and services offered."
"The objectives were to raise awareness and position Kim Eng as a premium brand in securities broking in Singapore," said Kewee Kho, VP, business development, Kim Eng Securities. "It also seeks to communicate our office network across the Asian region and the range of products and services offered."
The campaign will launch in Singapore, with the possibility of regional application, which would make the campaign Kim Eng's first regional branding initiative. The ads will also be running on SBS buses and in The Edge.
