PanPac expands with Bike Asia monthly

<p>PanPac Publishing Asia has launched its third regional niche </p><p>publication in a year and at least one more is being planned for an </p><p>October launch. </p><p><BR><BR> </p><p>The company's newest monthly magazine, Bike Asia, has an English edition </p><p>for Hong Kong and Singapore, and a Chinese version for southern </p><p>China. </p><p><BR><BR> </p><p>PanPac publisher and president Robert Ferguson said the demographic </p><p>target market is made up of three segments. </p><p><BR><BR> </p><p>"First there are the utilitarian readers and they are people who use a </p><p>bike to go from one place to another and they need the basic information </p><p>about servicing and maintenance and so on. </p><p><BR><BR> </p><p>"The second are lifestyle readers like your typical Harley-Davidson </p><p>rider and the third are the racers, and these last readers are the most </p><p>demanding of all the segments in terms of wanting really up-to-date </p><p>information," Mr Ferguson told MEDIA. </p><p><BR><BR> </p><p>The readership demographic is almost exclusively men aged between 18 and </p><p>40 years old. </p><p><BR><BR> </p><p>The English and Chinese editions have print runs of 12,000 and 9,000 </p><p>respectively. </p><p><BR><BR> </p><p>Mr Ferguson said that the China market had the biggest potential as the </p><p>whole country is home to 60 million motor bike owners. </p><p><BR><BR> </p><p>That compared with 160,000 in Singapore and 20,000 in Hong Kong. </p><p><BR><BR> </p><p>Since the end of last year, PanPac has launched Perspective, a magazine </p><p>dealing with architecture and interior design, and Wine & Dine. </p><p><BR><BR> </p><p>Mr Ferguson said that there are tentative plans to launch a bilingual </p><p>wine publication in October. </p><p><BR><BR> </p><p>This magazine will be distributed free to consumers through wine </p><p>distributors in China, he added. </p><p><BR><BR> </p>