Pandey takes regional digital role at Zenith

SINGAPORE - Shalabh Pandey (pictured), the director of Media Contacts, has left to fill a newly created regional role within ZenithOptimedia's digital operation, reporting to Zenith Singapore chief executive Harpreet Singh and Zed Digital international CEO Frederic Joseph.

Pandey has been appointed as regional client services director, Zed Digital Asia Pacific.

Pandey commented: "It was great to be part of an independent, start-up agency in Media Contacts, but I'm looking forward to joining a bigger force at Zed. My brief is to help set up digital units around the region and add momentum to existing digital operations. I'm determined to bring our clients - which include BA, P&G and StarHub - online."

Media Contacts has replaced Pandey with the online marketing manager of Dell India, Suyesh Shankar.