NEW DELHI: The Ogilvy & Mather Group has bolstered its management
line-up in India in response to growing client demands for marketing
services beyond traditional advertising.
It promoted Piyush Pandey, its national creative director and head of
its Mumbai office, to group president. Pandey will be responsible for
the agency, OgilvyOne, OgilvyPR, OgilvyLive, OgilvyInteractive, and
Ogilvy Outreach operations in the country.
The group has also promoted chief financial officer, S. N Rane, to chief
operating officer of O&M India. A creative governor will be appointed to
take over Pandey's position as national creative director.
In addition, Nishi Suri moves up to take over as head of the Mumbai
office. Suri will be responsible for building O&M's creative strengths,
nurturing talent, as well as maintaining and and growing business
partnerships.
The promotions come at a time when the group looks to expand the range
of services it can offer clients.
Over the past six years, Pandey and his creative team won numerous
awards, helping transform O&M's image from a respectable but stuffy
agency to a more dynamic one, according to agency sources.
Under Pandey's leadership, sources believe O&M will grow to a position
where it can challenge JWT and Lintas for top billing agency status.
