The pitch for the consolidated planning and buying business began in October (Media 6 October), with seven agencies invited to submit their proposals: OMD, MEC, Dentsu, Starcom, Optimedia, Vizeum and Interface.
Previously the account was split among a roster which included Vizeum, Dentsu and OMD. Final presentations will be held next week.
Previously the account was split among a roster which included Vizeum, Dentsu and OMD. Final presentations will be held next week.
