The pitch for the consolidated planning and buying business began in October (Media, 6 October), with seven agencies invited to submit their proposals: OMD, MEC, Dentsu, Starcom, Optimedia, Vizeum and Interface.
Previously the account was split amongst a roster which included Vizeum, Dentsu and OMD.
Previously the account was split amongst a roster which included Vizeum, Dentsu and OMD.
Final presentations will be made next week.