Panasonic reviews media roster
Panasonic Malaysia is reportedly looking to consolidate its media planning and buying business with one agency. <BR><BR> Media understands the electronics giant has invited seven agencies to pitch for the brief: OMD, MEC, Dentsu, Starcom, Optimedia, Vizeum and Interface. Currently the media business is split between a number of agencies between its divisions, including Vizeum, Dentsu and OMD. <BR><BR> Panasonic was unavailable for comment.
