Panasonic reviews Malaysian media roster
Panasonic Malaysia is reportedly looking to consolidate its US$2.7 million media planning and buying business into one agency. <BR><BR> Media understands the electronics giant has invited seven agencies to pitch for the brief: OMD, MEC, Dentsu, Starcom, Optimedia, Vizeum and Interface. <BR><BR> Currently the media business for Panasonic Malaysia's different divisions is split between a number of agencies, including Vizeum, Dentsu and OMD.
