The account, estimated at US$2.7 million, covers Panasonic’s air conditioner, household appliance, audio visual and corporate products units. According to sources, OMD beat Universal McCann and Dentsu in the final round, following initial talks with MEC, Starcom, Optimedia, Vizeum and Interface.
“We are excited and honoured to become the media AOR partner of Panasonic, and we are fully committed to deliver on the promise,” said Andreas Vogiatzakis, MD of OMD Malaysia (pictured).
“The growing complexities in the competitive environment, coupled with the proliferation of media, will require us to be more strategic and creative in generating ideas based on sound consumer insights.”
