According to Panasonic’s regional marketing communications manager Evelyn Wee, the pitch will see presentations from BatesAsia, BBDO, McCann Erickson and Saatchi & Saatchi.
Wee confirmed that the brand’s AOR Dentsu has “opted to sit out for this pitch, but they are currently busy with other regional events for Panasonic”.
The selected agency will handle a regional TV and print campaign for the new product, across Singapore, Malaysia, Indonesia, the Philippines, Vietnam and India. A decision is expected by mid-July.
