The company, to be named Chris Pan LLC, will offer marketing, entertainment, media, PR and HR services for youth brands in China. "I will take equity in a number of operating companies in four different categories: insight, branded content, ‘smart media’ and talent development," said Pan.
He is in talks to form joint equity partnerships with production, peer-to-peer video, consumer PR and blog tracking firms.
"My goals are to accelerate growth of businesses that have long term value to society and create a commercial outlet for Chinese youth creativity," he added.
Pan left Pepsi after 18 months in the role.
Before Pepsi, he worked at McKinsey in the US as a business analyst.
