Ad Nut
Jun 25, 2015

Pampers creates a fantasy-world lullaby

'Hush Little Baby' for Pampers by Saatchi & Saatchi NY

Pampers creates a fantasy-world lullaby

The agency worked with MassiveMusic to rewrite the classic lullaby 'Hush Little Baby' with lyrics reflecting the charmed life the mother wishes for her baby—one in which everyone goes out of their way to protect and please the little one.

For example, construction workers stop their work as the kid's pram passes and an uncle promises to stop smoking before visiting the babe.

Ad Nut expected the whole thing to veer off into what Tham Khai Meng recently termed 'Sentimental Cheesecake Land', and it nearly did, but with just enough surprises along the way to make it palatable.


Related Articles

Just Published

5 hours ago

J&T Express ropes in Lionel Messi as global brand ...

The Asian delivery giant has plans of expanding its global network and establishing itself as a one-stop ecommerce specialist in the logistics supply chain.

10 hours ago

Crafty beer campaign in Vietnam swaps cheap brews ...

Vietnamese Belgian-style brewers Belgo figured out how to get people to take a chance on their more expensive, premium product.

10 hours ago

Move and win roundup: Week of November 28, 2022

Plus, news from Samsung, Xiaomi, The One Centre, Bonsey Jaden, and more to come in Campaign Asia-Pacific’s weekly round-up of account wins and people hires.

10 hours ago

It’s time to get intentional with sustainability ...

Even if climate stories are not considered ‘sexy’ by publications, comms professionals have a big role to play, according to a senior consultant at Mutant