Chern will provide marketing solutions for conference planning, events, logistics management and operations.
Her role involves analysing and accessing the market positioning of the DMC to develop and
implement a marketing and sales plan for each
division.
Chern will also support the PCO division and
MCI, and develop PR and communication strategies
for domestic and international associations.
Managing director Bob Guy said: "Having a marketing strategies manager is a first for Pacific World.
"The dynamic of the market is very different
today as compared to 10 years ago.
"It is important to understand the market
dynamic and to know ourselves and our customers
well in order to gain competitive advantage.
"Furthermore, we are frequently approached to
provide marketing services as part of our overall
services offering."
Chern was previously a meeting planner with
Pacific World.
Pacific World in new marketing strategy role
SINGAPOREPacific World has appointed Chern Wen Siew as it first marketing strategy manager.
