Outdoor vendor adds HK rooftop panels to range

<p>HONG KONG: Outdoor company Texon Media has introduced rooftop </p><p>panels to its bus shelter network, attracting a diverse list of </p><p>advertisers. </p><p><BR><BR> </p><p>A movie production company Astoria Distribution was the first to sign up </p><p>for promotion of Golden Scene - Jan Dara. Other advertisers that will </p><p>run campaigns using the rooftop panels include Cathay Pacific, Standard </p><p>Chartered Bank and herbal medicine Nin Jiom. </p><p><BR><BR> </p><p>Lit 24 hours a day, the panels boast a display size of 800mm by 5,600mm </p><p>and require a poster for display instead of custom-built billboards. An </p><p>advantage with the panels is that they don't need to be dismantled </p><p>during a typhoon as they can lie flat. </p><p><BR><BR> </p><p>Texon has installed the rooftop panels in prime business and financial </p><p>areas such as Central and Admiralty and along trunk routes, including </p><p>Hennessy and Gloucester roads on Hong Kong Island and Nathan Road on </p><p>Kowloon. </p><p><BR><BR> </p>