MediaNation, which owns advertising rights to 25 per cent of China's bus fleet and is the agent for five metro lines in Beijing and Shanghai, plans to use $300 million to expand its network. MPI will use its funds to set up a joint-venture company across the Hong Kong border in Shenzhen to develop a network of billboards and bus shelters. In 2000, MPI posted more than $56 million in pre-tax earnings, and MediaNation earned $100 million before taxes.
Outdoor players list to cash in on China ad boom
SHANGHAI: China outdoor operators Media Nation and Media Partners International have raised HK$445 million (US$57m) and $367 million respectively from listings in Hong Kong to fund mainland expansion.
