Outdoor ads becoming more savvy - Sponsored by TOP RESULT PROMOTION

<p>Outdoor advertising is growing rapidly in popularity and as it does </p><p>so, it is becoming more sophisticated and savvy, according to speakers </p><p>at the recent Asian Outdoor Advertising Seminar 2000 in Hong Kong. </p><p><BR><BR> </p><p>More than 160 delegates attended the event, which was organised by MEDIA </p><p>and sponsored by Top Result Promotion. </p><p><BR><BR> </p><p>Topics included how to create an effective poster and whether such </p><p>advertising should be more visual than verbal; an outline of the newest </p><p>technology available; measurement techniques to assess the impact of </p><p>outdoor campaigns; insights into the Hong Kong and China markets; and a </p><p>discussion on how the outdoor medium can play a more prominent role in </p><p>the main media mix of newspapers, magazines and television. </p><p><BR><BR> </p><p>Speakers included Saatchi & Saatchi regional executive creative director </p><p>Craig Davis, who was also the Asian Outdoor Advertising Awards Judging </p><p>Committee chairman. </p><p><BR><BR> </p><p>Other speakers were JC Decaux Pearl & Dean's Stephen Wong; Texon Media's </p><p>Adrian Lai; Kowloon Motor Bus' Nancy Pang; Karen Paterson of Millward </p><p>Brown Asia; Deryk Tang of Top Result Promotion; renren.com's Jimmy </p><p>Liang; CIA Medianetwork Hong Kong's S.T. Ang; MindShare Hong Kong's K.K. </p><p>Tsang and Ogilvy & Mather's C.C. Tang. </p><p><BR><BR> </p>

by | 08/04/2000