In the TV spot, a couple is seen with salted fish and dried squid as lips. As they are about to kiss, a strapline appears for the couple to rely on the Botan Mint Ball, which contains real herbal ingredients, to contain bad breath from pungent foods.
The yearlong campaign targets executives in their mid-20s and 30s who are hoping to get ahead in dating.
Credits:
Project Botan Mint Ball Launch
Client Osotspa Company Limited
Creative agency Y&R Thailand
Creative director Phayungsak Jaruphan
Copywriter Sittichai Okkararojkij
Art director Kittisak Poonnotok
Producer Kamonthip Pa-obthong
Production house Mum’s Film
Director Suthon Petchsuwan
Account managements Tida Vibulvanich, Chonlatid Saenghiran, Ploytasapan Jalayana
Strategic Patcharin Tanchaiekkul
Exposure Television, viral
