The pitch is ongoing and three of OT’s roster agencies – Ogilvy & Mather, Grey and Publicis - are believed to be on the shortlist. Results are tipped to be announced by mid-October. OT’s agency roster also includes JWT and BatesAsia.
The new coffee product will be launched next year, said a source, and adspend is likely to be significant. “This is OT Group’s first coffee product in the competitive market and they have indicated that they will budget an appropriate spending for this debut.” OT produces a wide variety of consumer goods ranging from personal care, dairy to confectionery.
It owns popular snack brands such as Tango, Oops, Cannon Ball and Mio.
