OPINION: Will your next commercial change your life?

We are in the business of building brands, communicating brand values and changing consumer behaviour. We shoot lush TV commercials with the likes of Tarsem and Traktor and proudly lavish our skill and technology on every frame. But we are mere kids compared to a woman, who at 33 years of age, shot a commercial that built a brand that controlled the behaviour of millions. Will your next TV commercial have that kind of power?