OPINION: Digital change-over promises a brave new world
Kung Hei Fat Choy. It's time to look back, and ahead. A lot of ink and air in the media world is about the TV industry's counter-attacks to digital video recorders' (DVRs) ad-skipping ability: in-programme product placement and in-programme sponsorship in lieu of traditional commercial spots, and of course, pirating.
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features