“As we are appointed to increase OpenRice’s client portfolio, we are interested in tapping into the entertainment and travel business besides the usual partnership with credit card companies,” said group CEO of Pixel Media, Kevin Huang. Pizza Hut, Hang Seng Bank and Wing Hang Bank have confirmed their partnership with the portal.
“This partnership will be an initiation to expend OpenRice’s presence across the region and we are in talks with advertisers from places like China, Malaysia, Singapore and more, who are interested in going into the Hong Kong market.”
Apart from using rich media display advertising and email tools, a search engine is being launched using Google Maps to provide personalised restaurant bookmarks.
