The news follows the February appointment of Xiaoming Shao as managing director for Asia Pacific. The company will roll out its ADMAX product for inventory management and optimisation in Japan as well as to the wider Asian market.
“Optimisation is something that is very rarely done for online campaigns in Japan,” Sato said, adding that Maxifier's technology can deliver much more effective campaigns for publishers as well as agencies and their advertisers.
Sato has more than 14 years of experience including stints at AudienceScience, Right Media, Overture Japan and DoubleClick Japan.
