Online advertising surges in Hong Kong

HONG KONG - Advertisers in Hong Kong spent HK$163 million (US$21 million) on online advertising, according to the first wave of results from Nielsen's recently-launched Ad Relevance service.

The service, which launched officially in June, found more than 900 advertisers launched more than 2,200 campaigns, with the computers and electrical category leading the pack, accounting for 17 per cent of the total online advertising pie.

Education and learning was second with 15 per cent, with finance third on 13 per cent.

The news comes as Nielsen reveals it has expanded the reach of its Market Intelligence unit, including 12 more portals in Hong Kong to bring to total number to more than 40.