Nielsen, which tracked spend through its AdRelevance platform, found that the value of online display advertising on the mainland has surged almost 15 per cent to RMB 2.6 billion for Q3 2007, bringing the total spend for the year to date to RMB 6.6 billion.
Nielsen chiefs forecast that online advertising will reach RMB 10 billion by next year. Other results indicated that the cumulative number of advertisers and campaigns for the YTD stood at 2,661 and 19,049 respectively, with automotive, IT/electronics, FMCG and finance the leading categories, accounting for more than 60 per cent of the total ad value in China.
