Ong replaces former OMD Singapore chief executive Gan Boon Guan, who left to run Starcom Singapore in April last year.
Although no official start date has been confirmed, she is expected to join OMD in the spring. Much of Ong’s career has been spent with the Starcom network. Before running the Publicis Groupe agency’s Taiwan operation, she was MD of Starcom Indonesia. She also had stints at Starcom Singapore and Leo Burnett in Hong Kong.
“Lisa is a true-blue media person. She’s a go getter, she’s great with clients and she will make a strong strategic head,” said Jim Goh, regional MD, OMD Southeast Asia.
Ong’s shift to Singapore means that Goh will relinquish his additional duties as country head of OMD Singapore.
Meanwhile, the GM of OMD’s sister media company PHD, Patricia Lim, has been promoted to MD. Lim joined in 2005 from MediaWise Singapore and has since overseen the doubling of the agency’s billings. New business wins in her two-year tenure include Ciba Vision, Metro, Maple Tree and Yeo’s.
