OneXeno will use Efficient Frontier’s technology to optimise search engine marketing for Hong Kong clients, before gradually expanding to other clients in Asia-Pacific.
“As the market has become more complex, with more competition from other cost-per-click search engine sites, we can no longer use tools that rely on simplistic rules and are labour intensive,” said Yoyo Ng (pictured), business director of OneXeno.
“As the market has become more complex, with more competition from other cost-per-click search engine sites, we can no longer use tools that rely on simplistic rules and are labour intensive,” said Yoyo Ng (pictured), business director of OneXeno.
Efficient Frontier’s predictive modeling algorithms look at historical performance, bid landscape, competitive performance and changes in the search engine quality scores.
